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BUILDING MUMBAI
DESIGN XPRESS

The Association of Designers of India, Mumbai
Chapter's Flagship Design Fest

Design and Project Management

mdx collage

In the vibrant and dynamic city of Mumbai, creativity flows through its bustling streets and finds a home within the

hearts of its people. With an insatiable appetite for learning and exploration, Mumbaikars are constantly seeking new avenues to expand their horizons. In a city that never sleeps, there's a growing need for moments of respite, relaxation,

and unfettered creativity. Recognizing this desire, the Association of Designers of India, Mumbai Chapter, took a pioneering step by giving birth to Mumbai Design Xpress (MDX) – a design festival tailor-made for professionals and students seeking a creative haven.

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The driving force behind MDX was a simple yet powerful idea: to provide a platform that would unite experienced industry stalwarts and emerging talents under one roof. This design fest was more than just a showcase; it was a convergence of minds, ideas, and experiences. The festival aimed to enlighten, inspire, and foster a vibrant community of designers, artists and entrepreneurs alike.

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At the heart of MDX were enlightening talks and workshops that covered a diverse range of topics. From unraveling the nuances of personal branding and the art of storytelling to delving into the business of design, the festival touched upon various dimensions of the creative world. Additionally, MDX wasn't confined to the digital realm – it recognized the significance of traditional elements too. Workshops on ancient games and the fascinating world of food design added a unique flavor to the event.

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The festival wasn't just about content; it was about the people who lent their expertise and insights to make MDX a success. Renowned industry leaders like Lulu Raghavan, Managing Director at Landor and Fitch, Rajeeve Raja, Founder of Brand BrandMusiq, Pritha Sahai, Founder of Please See Studio and the talented Indian actor Ali Fazal were among those who graced the event with their presence. Their talks and workshops added a layer of brilliance and authenticity, resonating with both seasoned professionals and budding enthusiasts.

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Behind the scenes, I was tasked with creating an agile team of student coordinators to play a pivotal role in ensuring the seamless execution of MDX. This is where the magic of meticulous planning and hands-on management came into play.  Leveraging my expertise in designing events, the team and I crafted a blueprint that transformed into a vibrant reality. From logistics to guest management, every detail was meticulously orchestrated to create an immersive experience for all attendees.

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Overall, Mumbai Design Xpress was a celebration of creativity, a testament to the city's thriving design ecosystem, and a platform that encouraged growth, connection, and exploration. As the curtains drew to a close on the event, MDX left an indelible mark on the hearts of participants, reminding them that in the midst of Mumbai's hustle and bustle, a sanctuary of creativity and inspiration could be found.

Created by team MDX, 2023

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